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Design: Carbon Fibre FX Business Cards

Sunday, March 16, 2003 posted by james
Business Card Concepts

Initial Business Card Concepts

These are some examples of some concept work I presented to a client. Throughout the design process the idea was to include some graphic references to the carbon fibre and the car body parts that they manufacture such as hoods grills and panels. Above are some of the initial concepts before the logo graphic was defined. You can see the silhouette of the negative space in a hood construction carried the graphic. Below are some of the final concept proofs which include the final logo. Gone are the silhouetted graphics but the angled text layout remain and now the logo itself contains some reference to both the fibres and the speed of the vehicles when they race.

Business Card Revised Concepts

Business Card Revised Concepts



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